The golf industry is evolving, and you need software that keeps the pace. With foreUP, you get modern software as well as an innovative, responsive technology partner.
Now you can simplify all your front and back office operations, while delivering unparalleled guest experiences. Welcome to business done better.
foreUP Software
Product Team Development
As the first member of a product team hired at foreUP I took it on to build a team, and develop a culture of user-centered design, design philosophy, and customer and user observation.
Doing B2B software development allows for ease of access to regular users. I created a culture of regular customer visits.
When I left foreUP we had built the product team into several product managers, as well as designers.
Design System
As I was the first design hire the first task I set out to create a design system that could be utilized across the application and could establish a foundation for new hires, that they could turn to and build new features on top of. This design system and style guide is still being used nearly 3 years after I left the company.
Utilizing clean design principles informed by Apple Human Interface Guidelines, and combing aspects of the Google Material Design system we established a guiding principal to inform the design of the application moving forward.
“I would highly suggest using foreUP! Easy to learn and to train staff members how to use.”
— Justin Sary, Club Manager Raleigh Golf Association
foreUP Software Design and Development
Outside of building a product led organization, establishing best practices for determining a feature backlog, and completing customer research. Features we worked on while at foreUP include:
A Complete overhaul of the core pieces of the product from the Customer database and CRM aspect of the product.
A completely customizable and innovative invoicing and scheduled billing platform that allows for private golf clubs and public golf clubs to both use.
A dynamic marketing campaign product using both SMS and Email.
In each of these products the User Persona targeted is very different but there is overlap in terms of who used the product. We would target user personas from front-desk staff, billing and accounting specialists, and marketing directors.
foreUP Marketing Campaign Creation
foreUP Marketing Campaign Scheduling
foreUP Scheduled billing
foreUP Customer Management
foreUP Customer Database
foreUP Billing
foreUP Marketing and Brand alignment
As the first design hire at foreUP I also worked directly with Marketing and the executive team and founders to establish brand and marketing design guidelines.
Working with the director of marketing I also worked with the team as a creative director of the brand and established the voice, brand guidelines, and design guidelines for the brand and its portrayal across all communication channels.